Essays tagged Content Strategy

Technology & Attention

Have We Become Addicted to ChatGPT?

Feeling like everyone's content sounds the same lately? You're not imagining it. AI-generated posts are flooding your feed and they're dulling our voices in the process. In this piece, I share how I got hooked on ChatGPT, why I pulled back, and what I'm doing now to reclaim my voice in a sea of sameness.

Work & Economy

The Creator's Ladder

From Dopamine Dealer to Digital Philosopher

Most creators don’t need another content calendar. They need a mirror. Because consistent posting means nothing if you’re still saying what everyone else is saying. After working with dozens of creators — and burning out myself — I noticed a pattern: There’s a ladder we’re all climbing. Most people never make it past Level 2. Here’s how to spot where you are — and what it takes to move forward.

Meaning & Being Human

When the Momentum Fades

And What I Learned

What I’ve learned about slowing down and recalibrating — the part no one talks about. If you’ve ever hit a wall, this one’s for you. Watch the podcast!

Work & Economy

You Don’t Need More Followers

How to Build an Audience That Pays

Most people think the secret to success online is more followers. It’s not. More followers won’t pay your bills. More likes won’t build a sustainable business. In this issue, I break down why chasing numbers is a trap—and how to attract an audience that actually cares about what you offer.